Job Description
Position: Technical Digital Marketing Specialist
Location: Remote and Claremont 2-3 days per week
Company Description: A dynamic and innovative B2B digital agency specialising in software development and digital marketing for travel and automotive customers. Their mission is to build the most profitable solution their customers have ever seen.
Job Description: We are seeking a Technical Digital Marketing Specialist with a strong background in Google Ads, Facebook Catalog Ads, and Klaviyo email marketing. The ideal candidate will be a tech-savvy professional with an in-depth understanding of how different digital channels work and how to optimize content so that it is engaging on those channels.
Key Responsibilities:
- Develop, implement, and manage marketing campaigns that promote the products of our company and our clients.
- Expertly handle Google Ads campaigns, including search, display, and video ads. Ads need to scale dynamically, making use of our web platform with customised feeds and integrations
- Manage and optimize Facebook Catalog Ads to maximize reach and conversion for travel and automotive products.
- Design and implement direct email marketing campaigns using Klaviyo, ensuring high levels of deliverability, open rates, and click-through rates.
- Customer flows based on user activity and strong A/B testing should be conducted.
- Analyze and report on the performance of campaigns, and adjust strategies as needed.
- Meet with customers monthly to report on performance and revise strategies.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Be sure to include a geeky joke in your application. Yes, this is a trick question to see if you read the requirements.
- Develop, improve, maintain and implement standard operating procedures (SOPs). If you say it twice, write it down.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Digital technologies or relevant field.
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in setting up and optimizing Google Ad campaigns with advanced conversion tracking.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Advantageous Skills:
- Certifications in Google Ads, Facebook Blueprint, or Klaviyo email marketing.
- Previous experience in the travel or automotive industry is highly advantageous.
Company Benefits:
- Competitive salary and performance bonuses.
- Free lunch
- Opportunities for professional growth and development.
- A collaborative and inclusive work environment.
- Flexible working hours and remote work options.
When applying, let us know what’s the latest book you read. Send an email to: info@letsrecruit.co.za
Note:
- Although we endeavour to provide feedback to all applicants, should you not hear from us within 14 days of applying, please accept your application unsuccessful.
- Successful applicants will be contacted within 14 days of applying.
- Let’s Recruit reserves the right to cancel or amend an advertised vacancy at any time.
Related Jobs (10)
-
Embedded Software Engineer – Cape Town on October 3, 2024
-
Location Western Cape | Hybrid
